The company started to expand into new frontiers of the plaything industry. In 1971 LEGO begun to target women with the intro of furnishings and dollhouses; in 1974 that introduced their first human being figures, known as Minifigures; and 1979 this expanded in to space with sets offering astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of charms elements aimed toward young girls. This period also noticed the creation of a operations structure, with Godtfred Kirk Christiansen’s young man Kjeld Kirk Kristiansen subscribing to the managerial staff and working to modernize the company’s manufacturing methods.

The 1970s also noticed the introduction of a system that allowed customers to choose certain bricks they wanted to purchase and build their own types, rather than purchase pre-made guides; this was popular with adults, as well as kids. In the same decade, Lego branched out into ancient territory considering the Castle theme, and in 1980 the company added their first coach sets to its selection.

In 1989 Lego introduced the Pirate theme, and with it several pirate boats, wilderness islands and treasure. The business also expanded its array of facial movement, adding beards, eye downtimes and lipstick in addition to the normal two eyes and laugh. Some aged Lego collectors resented these types of changes, preferring the more simple faces of earlier designs.

As Seglar expanded in a huge multinational corporation, completely to find ways in order to meet the needs of the big name purchasers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which in turn demanded greater selections and faster shipment times. To keep up click here to investigate with these demands, the company began to reduce total production moment for new products by making more use of computerized assemblage systems.